At The Bike Couture (operating through www.thebikecouture.com, hereafter “we,” “us,” or “our”), we prioritize your privacy. This statement explains how we collect, use, share, and protect your information when you engage with our website, products, or services.

1. Collection and Use of Personal Data

Personal data refers to any information that can directly or indirectly identify you. We collect and process this data transparently, adhering to legal standards (e.g., GDPR for EEA users) and only for defined purposes.

How We Use Your Data

  • Account & Purchases: To process orders, manage your account, and provide customer support.
  • Improvements: For analytics, research, and product development.
  • Marketing: With your consent, we may send promotional offers or newsletters (opt-out available).
  • Security: To detect fraud, comply with laws, and protect our community.

Data We Collect

A. Provided by You:

  • Contact details (name, email, address) when you create an account, check out, or contact us.
  • Payment information (processed securely; we do not store full card details).
  • Preferences (e.g., size, style interests) for personalized experiences.

B. Collected Automatically:

  • Device/IP data (browser type, OS, approximate location via GPS/IP) to optimize website performance.
  • Cookies (see Section 3) to track usage patterns and ad effectiveness.

2. Sharing and Disclosure

We only share data under these circumstances:

  • Service Providers: Trusted partners (e.g., payment processors, shipping carriers) essential to fulfill orders.
  • Legal Compliance: If required by law, litigation, or governmental requests.
  • Business Transfers: In mergers or acquisitions, data may transfer to new owners.

We never sell your data to third-party advertisers without explicit consent.

3. Cookies and Tracking

We use cookies to:

  • Remember login sessions and shopping cart items.
  • Analyze traffic (e.g., Google Analytics) to improve user experience.
  • Deliver targeted ads (opt-out via browser settings or our cookie banner).

4. Your Rights

Depending on your location, you may:
✅ Access, correct, or delete your data.
✅ Withdraw consent for marketing.
✅ Request data portability.
✅ Lodge complaints with a data protection authority.

To exercise these rights, contact us (see Section 7). Responses within 30 days.

5. Security & Retention

  • Encryption: Secure protocols (SSL/TLS) for data transmission.
  • Retention: Data is kept only as long as necessary (e.g., order history for warranty purposes) or required by law.

6. Third-Party Links

Our site may link to external services (e.g., Instagram, payment gateways). We are not responsible for their privacy practices—review their policies separately.

7. Policy Updates & Contact

  • Changes: We may revise this policy; updates will be posted here. Continued use constitutes acceptance.